11 Badass Veteran-Owned Brands to Checkout This Year

As a small veteran-owned business, we know supporting vets goes far beyond a simple transaction. It’s a way to give back to those who have served. As veterans, we carry a unique set of skills from our time in the military—skills that translate exceptionally well into entrepreneurship. Veteran-owned brands are known for their quality, craftsmanship, and mission-driven approach to everything they do.

If you value hard work, grit, craftsmanship, and American-made products, it’s time to start supporting military-owned brands. From apparel to coffee and men's grooming products, here are 11 badass veteran-owned brands to checkout this year. Each of these companies has been built by those who served and continue to give back to the veteran community, providing jobs and support where it’s needed most.

Looking for a veteran owned beard brand to start with?

Our beard oils, balms, and scruff creams are handcrafted in Texas by a veteran owned team.

• Perfect for: Dry, itchy, or patchy beards
• Built for: Real world heat, sweat, and long days

👉 Start with our bestsellers:

• American Classic Beard Oil
• Maverick Beard Balm
• Altus Beard & Scruff Cream

Altus Beard and Scruff Cream - $16.99 code VETLIST10 for 10% off!

1. Black Rifle Coffee Company

If you like your coffee strong and your values even stronger, Black Rifle Coffee is your go-to. Founded by veterans, this coffee company doesn’t just brew strong coffee; it also gives back to those who serve. Known for its bold flavors and patriotic packaging, Black Rifle Coffee Company supports veterans, law enforcement, and first responders through employment and donations. Their mission is clear: provide top-notch coffee while giving back to the communities that protect America. Did we mention their coffee is delicious?

The founders, who served in the U.S. Army and Marines, have infused military discipline into the brand. Whether you're buying a bag of their "AK-47 Espresso" or their "Freedom Roast," you know you're supporting a business rooted in veteran innovation and entrepreneurship.

Connect with them on Instagram @blackriflecoffee

2. Grunt Style

Grunt Style is more than just a lifestyle apparel brand—it’s a symbol of military pride. Founded by former Army drill sergeant Daniel Alarik, Grunt Style is all about bringing military-inspired designs to the everyday American. Their slogan, "Pride in self, military, and country," sums up their mission perfectly.

Grunt Style isn't just for veterans, though. With its edgy designs and no-nonsense attitude, this brand resonates with anyone who loves freedom and embraces the grit of the American warrior spirit. Their dedication to high-quality, comfortable, and durable apparel has earned them a place among top veteran-owned businesses.

Connect with them on Instagram @gruntstyle

Diesel Fuel Beard Balm $18.99 code VETLIST10 for 10% off!

3. Daily Grind Beard Co.

Next on our list is Daily Grind Beard Co, a veteran-owned beard care brand based right here in Midland, Texas. Curently offering free shipping when you bundle and 10% off your entire order using code VETLIST10! Founded by a veteran who understands the importance of discipline and self-care, Daily Grind Beard Co offers high-quality grooming products designed for men who live by a code of hard work and resilience.

If you have a beard or you are shopping for a bearded veteran, here is where to start: 

• Need itch relief and softness - Shop Diesel Fuel Beard Oil
• Want a clean, non greasy scruff cream - Shop Maverick Beard & Scruff Cream
• Buying a gift for a bearded vet - Shop Beard Gift Sets

Their line of beard oils, balms, and Beard Cream are crafted with care and precision, ensuring that every product serves a purpose. Whether you’re a seasoned beardsman or just starting your grooming journey, Daily Grind Beard Co helps you look your best while supporting a company that knows the true meaning of commitment. Get 20% off if you're a Military active duty/veteran or first responder or frontline worker, that includes Fire, Police and Healthcare. For more on who is eligible and how it works click HERE

Connect with them on Instagram @daily_grind_beard_co

4. Combat Flip Flops

Not all businesses focus on profit. Combat Flip Flops, founded by Army Rangers, believes in promoting peace through business. They create high-quality footwear and apparel in conflict areas, using local resources and labor. Combat Flip Flops turns military missions into a positive force for global change, focusing on making an impact in places like Afghanistan and Colombia.

With each purchase, you're contributing to education, employment, and empowerment in some of the world's most conflict-ridden regions.

Connect with them on Instagram @combatflipflops

Quick Break - Veteran owned beard gifts

If you are building a care package or gift box for the vet in your life, toss in something they will actually use every day. Use code VETLIST10 for 10% off!

👉 View all veteran owned beard care products

5. R. Riveter

R. Riveter is a handbag company with a mission to empower military spouses. Co-founded by Lisa Bradley and Cameron Cruse, both military spouses themselves, R. Riveter creates stylish, durable handbags made from upcycled military materials. Each bag is hand-crafted by military spouses across the country, giving them the flexibility to work from home while still contributing to the family income.

R. Riveter isn't just a fashion brand—it’s a movement. Every product tells a story of strength, resilience, and community. Their mission is to provide American-made products while helping military families thrive, making them a standout among military-owned brands.

Connect with them on Instagram @rriveterbags

6. Ranger Up

Ranger Up is a military-themed apparel brand started by former Army officer Nick Palmisciano. Ranger Up was one of the first companies to bring military pride to the civilian world through T-shirts and other gear. With designs that celebrate the warrior ethos, this brand has become a favorite among veterans and patriots alike.

Ranger Up’s designs feature everything from military humor to bold graphics celebrating American freedom. The company has also expanded into veteran advocacy, using its platform to raise awareness and funds for causes that support the veteran community.

Connect with them on Instagram @rangerup

7. Jocko Fuel

Jocko Fuel, co-founded by former Navy SEAL Jocko Willink, is a brand that provides fitness supplements, energy drinks, and other health products designed to help you perform at your best. Jocko's products are rooted in his philosophy of extreme ownership, discipline, and dedication to peak performance.

Whether you’re looking for a pre-workout boost or supplements to fuel your daily grind, Jocko Fuel’s line of products is built with the same level of precision and intensity that Jocko himself brings to everything he does. Supporting veteran-owned businesses like Jocko Fuel means investing in quality and the relentless pursuit of excellence.

Connect with them on Instagram @jockofuel

Need a veteran owned men's grooming brand right now?

All of our beard products are handcrafted in Texas by a veteran owned team. Free shipping over $45. Use code VETLIST10 for 10% off!

👉 Shop Beard Care

8. Sword & Plough

Founded by sisters Emily and Betsy Nunez, one of whom is an Army officer, Sword & Plough repurposes military surplus into stylish, functional bags and accessories. Their mission is to reduce waste and give back to the veteran community by hiring veterans in every stage of their business, from production to logistics.

Sword & Plough combines veteran innovation with environmental consciousness, making it a brand you can feel good about supporting. By purchasing from Sword & Plough, you’re not only getting a unique, high-quality product but also contributing to veteran employment and sustainability.

Connect with them on Instagram @swordandplough

9. Bottle Breacher

Founded by former Navy SEAL Eli Crane, Bottle Breacher is a brand that specializes in handcrafted bottle openers made from recycled 50-caliber bullets. What started as a hobby in Eli’s garage has turned into a successful business that employs veterans and gives back to military causes.

The company’s products are a testament to the craftsmanship and ingenuity of veteran entrepreneurs and they were even featured on Shark Tank. Each bottle opener is not only functional but also serves as a reminder of the power of transformation—from weapons of war to tools of celebration.

Connect with them on Instagram @bottlebreacher

Shopping for a Bearded Veteran?

If you are reading this list because you are shopping for a veteran in your life, here is the easiest win you can make:

Build them a veteran owned beard care gift they will actually use.

At Daily Grind Beard Co you can grab:

• Ready made beard gift boxes
• Seasonal scents built for real world wear
• Simple routines that take 30 seconds a day

👉 Shop Veteran Owned Beard Gift Boxes Use code VETLIST10 for 10% off!

Give them something that smells good, feels good, and supports a veteran owned small business at the same time.

10. Origin

Founded by Pete Roberts and Jocko Willink, Origin is a U.S.-made apparel and lifestyle brand that focuses on reviving American manufacturing. From jiu-jitsu gear to high-quality denim, Origin’s products are made from scratch in the United States, providing jobs and opportunities to American workers.

Origin’s commitment to American craftsmanship is a breath of fresh air in a world dominated by overseas manufacturing. By choosing Origin, you’re supporting a company that is dedicated to keeping American traditions alive while empowering veterans through meaningful work.

Connect with them on Instagram @originusa

11. Triple Nikel

Based in San Antonio, Triple Nikel was founded by four U.S. Army veterans with a mission to celebrate diversity and unity. Their name is inspired by the 555th Parachute Infantry Battalion, an all-Black airborne unit known as the "Triple Nickles." Triple Nikel’s apparel is all about honoring America’s history while embracing a modern, inclusive approach.

Their designs are bold and unapologetic, reflecting the unique experiences of veterans from all walks of life. Supporting veteran-owned brands like Triple Nikel means supporting a vision of unity and pride in American diversity.

Connect with them on Instagram @triple_nikel

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Why Supporting Veteran-Owned Brands Matters

When you support veteran-owned small businesses, you’re doing more than just making a purchase. You’re supporting people who have dedicated their lives to serving our country. These veteran entrepreneurs bring unparalleled discipline, leadership, and a mission-driven approach to their businesses, which is reflected in the quality of their products.

Many veteran-owned businesses also employ other veterans or give back to veteran causes, creating a positive ripple effect in the community. When you shop from companies like Daily Grind Beard Co and the others on this list, you’re not just buying a product—you’re investing in a brighter future for the veteran community.

Call to Action

If you’re ready to make a difference, start by supporting these veteran-owned brands. 

If you want a simple place to start - especially for beard care - start with us.
We are a veteran owned grooming brand out of Midland, Texas, and every order helps us keep building something meaningful after service.

👉 Grab your first beard product with code VETLIST10 for 10% off!

• Shop Beard Oils
• Shop Beard Balms
• Shop Body Wash & Shampoo

By choosing to shop veteran-owned, you’re not only getting superior products, you’re also giving back to those who have served.

So, next time you’re shopping for apparel, men's grooming products, or even your morning coffee, consider choosing a brand that stands for something greater. Support veteran-owned businesses today and be a part of our mission to uplift the veteran community.

Maverick Beard & Scruff Cream - $16.99 Use code VETLIST10 for 10% off! 

Full Disclosure

Besides Daily Grind Beard Co., we are not affiliated with any of the brands mentioned above. This is just a genuine list of veteran-owned brands that we love.

Frequently Asked Questions

1. What does it mean for a business to be veteran owned?

A veteran-owned business is a company that is majority owned and operated by someone who served in the U.S. Armed Forces. Many veteran-owned brands are run by former service members who bring military values like discipline, integrity, and attention to detail into every part of their business, from product quality to customer service.

2. Why should I support veteran-owned brands?

When you support veteran-owned brands, you are doing more than buying a product. You are helping former service members build new careers after the military, funding jobs for other veterans, and supporting companies that often give back to veteran charities and community programs. It is a simple way to say “thank you” with your wallet while still getting high quality coffee, apparel, grooming products, and more.

3. Are veteran-owned brands more expensive than other brands?

Not necessarily. Many veteran-owned companies price their products competitively with mainstream brands, but focus on better ingredients, American-made manufacturing, and smaller batch quality. You may pay a little more in some cases, but you are usually getting higher quality and the added benefit of supporting a mission-driven business.

4. How can I tell if a company is really veteran owned?

Legit veteran-owned brands are usually very clear about their story. Look for information on their About page, founder bio, or product packaging that mentions their branch of service, years served, or veteran certifications. Some companies also participate in official programs such as “Veteran Owned Business” registries or local veteran business networks.

5. What are some popular types of veteran-owned brands?

Veteran entrepreneurs run businesses in almost every industry. Some of the most popular categories include coffee companies, apparel and lifestyle brands, tactical gear, fitness supplements, beard and men’s grooming products, handmade goods, and home décor. The list in this article highlights everything from Black Rifle Coffee and Grunt Style to Daily Grind Beard Co and Triple Nikel.

6. Is Daily Grind Beard Co really veteran owned?

Yes. Daily Grind Beard Co is a veteran-owned beard care brand based in Midland, Texas. The company was started by a veteran who wanted to bring the same discipline, standards, and work ethic from the military into men’s grooming. Every beard oil, balm, and beard and scruff cream is crafted to perform in real-world conditions, from hot weather to long days on the job.

7. What are the best veteran-owned gifts for men with beards?

If you are shopping for a bearded veteran or a guy who values American-made products, veteran-owned beard care is an easy win. Look for products like beard oil, beard balm, and beard and scruff cream from brands such as Daily Grind Beard Co. Bundles and gift boxes that include multiple products in the same scent make great gifts for birthdays, holidays, and Father’s Day.

8. Do veteran-owned beard products work for short beards or stubble?

Yes. Many veteran-owned grooming brands design products for both full beards and short scruff. For example, Daily Grind Beard Co offers beard and scruff creams that hydrate the skin, soften rough stubble, and reduce itch so even men with short beards or 5-o’clock shadow can benefit from a better grooming routine.

9. Can I support veteran-owned brands even if I do not serve or come from a military family?

Absolutely. Veteran-owned brands welcome support from everyone. You do not have to be a veteran to appreciate strong values, quality craftsmanship, and American-made products. Simply choosing to buy from companies on lists like this one is a powerful way to show respect for the people who served.

10. Are you affiliated with the veteran-owned brands mentioned in this article?

Besides Daily Grind Beard Co, we are not affiliated with the other brands listed here. This article is meant to highlight veteran-owned companies we respect and personally enjoy. We encourage you to explore their products, learn their stories, and support the veteran-owned brands that resonate most with you.