As a small veteran-owned business, we know supporting vets goes far beyond a simple transaction. It’s a way to give back to those who have served. As veterans, we carry a unique set of skills from our time in the military—skills that translate exceptionally well into entrepreneurship. Veteran-owned brands are known for their quality, craftsmanship, and mission-driven approach to everything they do.
If you value hard work, grit, craftsmanship, and American-made products, it’s time to start supporting military-owned brands. From apparel to coffee and men's grooming products, here are 11 badass veteran-owned brands to checkout this year. Each of these companies has been built by those who served and continue to give back to the veteran community, providing jobs and support where it’s needed most.
1. Black Rifle Coffee Company
If you like your coffee strong and your values even stronger, Black Rifle Coffee is your go-to. Founded by veterans, this coffee company doesn’t just brew strong coffee; it also gives back to those who serve. Known for its bold flavors and patriotic packaging, Black Rifle Coffee Company supports veterans, law enforcement, and first responders through employment and donations. Their mission is clear: provide top-notch coffee while giving back to the communities that protect America. Did we mention their coffee is delicious?
The founders, who served in the U.S. Army and Marines, have infused military discipline into the brand. Whether you're buying a bag of their "AK-47 Espresso" or their "Freedom Roast," you know you're supporting a business rooted in veteran innovation and entrepreneurship.
Connect with them on Instagram @blackriflecoffee
2. Grunt Style
Grunt Style is more than just a lifestyle apparel brand—it’s a symbol of military pride. Founded by former Army drill sergeant Daniel Alarik, Grunt Style is all about bringing military-inspired designs to the everyday American. Their slogan, "Pride in self, military, and country," sums up their mission perfectly.
Grunt Style isn't just for veterans, though. With its edgy designs and no-nonsense attitude, this brand resonates with anyone who loves freedom and embraces the grit of the American warrior spirit. Their dedication to high-quality, comfortable, and durable apparel has earned them a place among top veteran-owned businesses.
Connect with them on Instagram @gruntstyle
3. Daily Grind Beard Co
Next on our list is Daily Grind Beard Co, a veteran-owned beard care brand based right here in Midland, Texas. Founded by a veteran who understands the importance of discipline and self-care, Daily Grind Beard Co offers high-quality grooming products designed for men who live by a code of hard work and resilience.
Their line of beard oils, balms, and Beard Cream are crafted with care and precision, ensuring that every product serves a purpose. Whether you’re a seasoned beardsman or just starting your grooming journey, Daily Grind Beard Co helps you look your best while supporting a company that knows the true meaning of commitment.
Connect with them on Instagram @daily_grind_beard_co
4. Combat Flip Flops
Not all businesses focus on profit. Combat Flip Flops, founded by Army Rangers, believes in promoting peace through business. They create high-quality footwear and apparel in conflict areas, using local resources and labor. Combat Flip Flops turns military missions into a positive force for global change, focusing on making an impact in places like Afghanistan and Colombia.
With each purchase, you're contributing to education, employment, and empowerment in some of the world's most conflict-ridden regions.
Connect with them on Instagram @combatflipflops
5. R. Riveter
R. Riveter is a handbag company with a mission to empower military spouses. Co-founded by Lisa Bradley and Cameron Cruse, both military spouses themselves, R. Riveter creates stylish, durable handbags made from upcycled military materials. Each bag is hand-crafted by military spouses across the country, giving them the flexibility to work from home while still contributing to the family income.
R. Riveter isn't just a fashion brand—it’s a movement. Every product tells a story of strength, resilience, and community. Their mission is to provide American-made products while helping military families thrive, making them a standout among military-owned brands.
Connect with them on Instagram @rriveterbags
6. Ranger Up
Ranger Up is a military-themed apparel brand started by former Army officer Nick Palmisciano. Ranger Up was one of the first companies to bring military pride to the civilian world through T-shirts and other gear. With designs that celebrate the warrior ethos, this brand has become a favorite among veterans and patriots alike.
Ranger Up’s designs feature everything from military humor to bold graphics celebrating American freedom. The company has also expanded into veteran advocacy, using its platform to raise awareness and funds for causes that support the veteran community.
Connect with them on Instagram @rangerup
7. Jocko Fuel
Jocko Fuel, co-founded by former Navy SEAL Jocko Willink, is a brand that provides fitness supplements, energy drinks, and other health products designed to help you perform at your best. Jocko's products are rooted in his philosophy of extreme ownership, discipline, and dedication to peak performance.
Whether you’re looking for a pre-workout boost or supplements to fuel your daily grind, Jocko Fuel’s line of products is built with the same level of precision and intensity that Jocko himself brings to everything he does. Supporting veteran-owned businesses like Jocko Fuel means investing in quality and the relentless pursuit of excellence.
Connect with them on Instagram @jockofuel
8. Sword & Plough
Founded by sisters Emily and Betsy Nunez, one of whom is an Army officer, Sword & Plough repurposes military surplus into stylish, functional bags and accessories. Their mission is to reduce waste and give back to the veteran community by hiring veterans in every stage of their business, from production to logistics.
Sword & Plough combines veteran innovation with environmental consciousness, making it a brand you can feel good about supporting. By purchasing from Sword & Plough, you’re not only getting a unique, high-quality product but also contributing to veteran employment and sustainability.
Connect with them on Instagram @swordandplough
9. Bottle Breacher
Founded by former Navy SEAL Eli Crane, Bottle Breacher is a brand that specializes in handcrafted bottle openers made from recycled 50-caliber bullets. What started as a hobby in Eli’s garage has turned into a successful business that employs veterans and gives back to military causes.
The company’s products are a testament to the craftsmanship and ingenuity of veteran entrepreneurs and they were even featured on Shark Tank. Each bottle opener is not only functional but also serves as a reminder of the power of transformation—from weapons of war to tools of celebration.
Connect with them on Instagram @bottlebreacher
10. Origin
Founded by Pete Roberts and Jocko Willink, Origin is a U.S.-made apparel and lifestyle brand that focuses on reviving American manufacturing. From jiu-jitsu gear to high-quality denim, Origin’s products are made from scratch in the United States, providing jobs and opportunities to American workers.
Origin’s commitment to American craftsmanship is a breath of fresh air in a world dominated by overseas manufacturing. By choosing Origin, you’re supporting a company that is dedicated to keeping American traditions alive while empowering veterans through meaningful work.
Connect with them on Instagram @originusa
11. Triple Nikel
Based in San Antonio, Triple Nikel was founded by four U.S. Army veterans with a mission to celebrate diversity and unity. Their name is inspired by the 555th Parachute Infantry Battalion, an all-Black airborne unit known as the "Triple Nickles." Triple Nikel’s apparel is all about honoring America’s history while embracing a modern, inclusive approach.
Their designs are bold and unapologetic, reflecting the unique experiences of veterans from all walks of life. Supporting veteran-owned brands like Triple Nikel means supporting a vision of unity and pride in American diversity.
Connect with them on Instagram @triple_nikel
Why Supporting Veteran-Owned Brands Matters
When you support veteran-owned small businesses, you’re doing more than just making a purchase. You’re supporting people who have dedicated their lives to serving our country. These veteran entrepreneurs bring unparalleled discipline, leadership, and a mission-driven approach to their businesses, which is reflected in the quality of their products.
Many veteran-owned businesses also employ other veterans or give back to veteran causes, creating a positive ripple effect in the community. When you shop from companies like Daily Grind Beard Co and the others on this list, you’re not just buying a product—you’re investing in a brighter future for the veteran community.
Call to Action
If you’re ready to make a difference, start by supporting these veteran-owned brands. From Daily Grind Beard Co’s high-quality grooming products to Black Rifle Coffee’s bold brews, each of these businesses embodies the spirit of American entrepreneurship. By choosing to shop veteran-owned, you’re not only getting superior products—you’re also giving back to those who have served.
So, next time you’re shopping for apparel, men's grooming products, or even your morning coffee, consider choosing a brand that stands for something greater. Support veteran-owned businesses today and be a part of our mission to uplift the veteran community.
Full Disclosure
Besides Daily Grind Beard Co., we are not affiliated with any of the brands mentioned above. This is just a genuine list of veteran-owned brands that we love.